Sanctuary promotes plus-size fashions
Co-founders Ken and Debra Polanco celebrated Sanctuary's 20th anniversary in a way that is more than just savoring how long they have stayed relevant in women's apparel. Instead of a usual celebration, the couple added more meaning to their brand's latest milestone by catering to more women and adding pieces that they refer to as "extended" sizing and not plus.
Sanctuary has long been a favorite brand among fashion circles. Their cozy and timeless pieces are the perfect blend of modern and vintage. Now, women whose top sizes are XSP through 3X and bottoms 00 to 24w will now be able to expand their wardrobe with this go-to brand. But, that's not all. Ken and Debra also aim to disrupt the division created by separating departments for plus-size clothing with smaller-sized clothing with the launching of their "extended" line of clothes.
Sanctuary also launched a new denim line along with their "extended" clothes, which includes different washes, five silhouettes, and seven fits. Retail prices will range from $44 to $500 a piece.
Sanctuary not only has managed to stay relevant, but they actually have doubled their revenues in the past five years. Their total sales have gone from $35 million to $70 in that span.
As a brand, Sanctuary continues to grow strong. As of the moment, it has a 110-person team spread across corporate offices in New York and California. Debra believes that there are still a lot of challenges that they need to overcome going forward, even after being in the business for twenty years.
Their current focus is education for their retailers. Co-founder Debra, who is also Sanctuary's chief creative officer, said that it's the salespeople who "put on a beautiful experience for retailers" and that they are working on improving the customer's shopping experience.
In line with their new size launch, Sanctuary recently introduced a strong social-media campaign with the #inclusive initiative where they invited audiences to reveal how they personally defined inclusivity.